About Jess Beckingham

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So far Jess Beckingham has created 19 blog entries.

Local products benefit from a global agency

By |2023-10-17T09:08:36+11:00October 17th, 2023|imsglobal|

imsglobal helps brand owners navigate the complicated and convoluted pathway to market. We have done it so many times, it’s second nature.  Our experience with brand launch or expansion makes us experts in getting your product to market. If your business is ready to take the next step to the global audience, reach out.  imsglobal [...]

New allergen labelling. PEAL back the mystery.

By |2023-10-17T09:06:51+11:00October 17th, 2023|imsglobal|

Australian food businesses have until the 25th February, 2024, to update current labelling to comply with new Plain English Allergen Labelling (PEAL) requirements.  The labelling changes how allergen information is declared and presented. From February 2024 it will no longer be acceptable to specify allergens simply by type, such as ‘tree nuts’, ‘cereal’ or ‘dairy’. [...]

Adaptive design for global brands

By |2023-10-17T09:04:13+11:00October 17th, 2023|imsglobal|

Your brand works harder when it’s able to be adaptable to a broad market base. Recognition of your product shouldn’t be diluted when it appears in markets outside your own.  If you have an existing product that has a worldwide audience, or a new product that you’re wanting to expand into the global market, imsglobal [...]

One agency, across brand, print and digital.

By |2023-10-17T09:01:22+11:00October 17th, 2023|imsglobal|

International brands understand the power of brand consistency, but it can go wrong with the turn of a dial. Maintaining your brand integrity across print, digital, social, packaging and every other communication channel is a full time role.  From typography to colour consistency, from kerning to site speed, it all plays a part in your [...]

Need to avoid packaging printing issues?

By |2023-10-16T10:45:18+11:00October 13th, 2023|imsglobal|

As packaging experts, we understand the frustrations that can arise when our proofs and mock-ups look perfect, but the final product doesn’t meet your expectations due to printing issues.  Don’t let this scenario happen to you!  Collaborate with imsglobal’s team of printing experts to ensure that you achieve the exact print results you desire. Our [...]

Email Marketing not delivering results?

By |2023-10-16T10:44:49+11:00October 13th, 2023|imsglobal|

Want to make your email marketing campaigns work harder for you? Then, it’s time to re-evaluate your strategy!  A well-planned customer journey can work wonders, but the key to success is in the details.  By mapping out each stage of your customer’s journey, you can design emails that cater to their specific needs and keep [...]

UX brings benefits

By |2023-10-16T10:44:17+11:00October 13th, 2023|imsglobal|

Are you a business owner looking to improve your website’s success? Consider investing in UX web design. The benefits are clear: increased sales funnel, improved conversion rates, and increased customer loyalty. Good design can make all the difference.  UX design plays an important role in the success of a website, and businesses that pay close [...]

How to woo your customers

By |2023-10-16T10:43:38+11:00October 13th, 2023|imsglobal|

Running an eCommerce business can feel like an endless uphill battle. With the constant need to manage products, prices, payments, and customer service, it can seem like you’ll never get ahead. So, getting the right setup to suit your business needs is essential.  There is a range of eCommerce platforms that you can use to [...]

The brief, content is key…

By |2023-10-16T10:42:45+11:00October 13th, 2023|imsglobal|

For successful FMCG projects, you need to start with a clear project brief.  At imsglobal, we make sure to go even further by understanding what our clients value the most. By investing extra effort from the start, we can exceed expectations and deliver great results.  Contact us today to get the complete package!

Do you have a press side culture?

By |2023-10-16T10:42:16+11:00October 13th, 2023|imsglobal|

Hey designers & artworkers! How much do you value precision in your art files?  In flexographic printing, it’s essential to prep for the relevant print specs. Familiarize yourself with your printer’s needs and develop press side culture. And if in doubt, always seek the printer’s input.  We live press side culture here at imsglobal. Reach [...]

FMCG and brand power

By |2023-08-01T09:22:34+10:00August 1st, 2023|imsglobal|

Are we fickle? Are we easily influenced by bright, shiny things? Perhaps not. But we are influenced by brands all the time, on both the virtual and physical shelf. New products, revamped ones, healthy ones, tasty ones, useful ones, and many more. Getting into the shopping basket can sometimes be as simple as your price [...]

Brand equity & why you should invest

By |2023-08-01T09:13:45+10:00July 13th, 2023|imsglobal|

Big brands tend to understand the power of brand investment, but it can easily go wrong.  Maintaining your brand integrity across print, digital, social, packaging and every other communication channel is a full-time role. You need strong guidelines and a full understanding of all marketing channels.  From typography to colour consistency, from kerning to site [...]

End to End solutions with Vibe and Thirdegree

By |2023-05-04T17:46:20+10:00May 4th, 2023|imsglobal|

The combined resources of the agency mean we are an effective single point of contact for marketers and brand owners, from initial brand and packaging conceptualisation, through to print, marketing and digital executions.  It is this depth of service that gives us the ability to be effective brand guardians, and ensures total consistency across all [...]

Need consistent proofing across the globe?

By |2023-05-04T17:56:05+10:00May 4th, 2023|imsglobal|

The production of consistent proofs for printers to match across global markets presents both technical and logistical challenges.  Developing proofs in individual global markets often leads to inconsistencies due to a variety of technical reasons and developing proofs from a single global location, incurs significant logistical costs and time delays. imsglobal operates across multiple continents [...]

Packaging mock ups for retailer presentations.

By |2023-05-04T15:14:22+10:00May 2nd, 2023|imsglobal|

Presenting new products for a range review in traditional, flat PowerPoint presentations can be uninspiring to say the least.  imsglobal’s TruePak® allows marketers and brand owners to present true-to-life mock ups. This gives retailers the ability to see and feel the product in its final form, creating a much more interactive and engaging sales experience. [...]

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