Rise of the One Agency Model

By |2024-05-15T14:18:15+10:00May 15th, 2024|imsglobal|

The saying "A jack of all trades is a master of none" has long been associated with agencies that offer services across multiple creative services. In the past, marketers and brands usually preferred to use multiple agencies across various marketing touchpoints. These agencies included an above-the-line agency, an FMCG packaging agency, a prepress agency, [...]

Official Sponsor of 2024 NSW Wheelchair Rugby League

By |2024-03-15T10:53:31+11:00March 15th, 2024|imsglobal|

Imsglobal Champions Inclusivity.Imsglobal is delighted to announce its sponsorship of the NSW Wheelchair Rugby League (NSWWRL), marking a significant stride in supporting the Wheelchair Rugby community and championing inclusivity and diversity in sports. "We are thrilled to be the Naming Rights Sponsor of the NSW Wheelchair Rugby League.""This partnership highlights our commitment to promoting inclusivity and [...]

Exploring the Promises and Perils of AI in the Creative World

By |2024-02-22T11:56:07+11:00February 22nd, 2024|imsglobal|

Artificial intelligence (AI) brings both opportunities and concerns regarding its role in creative work. This white paper examines AI’s potential to transform creative processes if guided responsibly, while still preserving uniquely human imagination and skills. The Capabilities and Risks of Generative AI Generative AI can automatically incorporate new content by learning from human-created datasets. This [...]

Lipton Bubble Tea project wins IFCA (Indian Flexible Packaging & Folding Carton Manufacturers Association) Star Award 2023 for best branding

By |2023-11-01T11:30:39+11:00October 25th, 2023|imsglobal|

Collaborating with Unilever on their Lipton Bubble Tea Project was an incredible opportunity for our team! Our task was to create packaging designs for this brand-new product that would be marketed to a young audience. We had to stay true to Lipton's brand while also ensuring that the designs were [...]

Local products benefit from a global agency

By |2023-10-17T09:08:36+11:00October 17th, 2023|imsglobal|

imsglobal helps brand owners navigate the complicated and convoluted pathway to market. We have done it so many times, it’s second nature.  Our experience with brand launch or expansion makes us experts in getting your product to market. If your business is ready to take the next step to the global audience, reach out.  imsglobal [...]

New allergen labelling. PEAL back the mystery.

By |2023-10-17T09:06:51+11:00October 17th, 2023|imsglobal|

Australian food businesses have until the 25th February, 2024, to update current labelling to comply with new Plain English Allergen Labelling (PEAL) requirements.  The labelling changes how allergen information is declared and presented. From February 2024 it will no longer be acceptable to specify allergens simply by type, such as ‘tree nuts’, ‘cereal’ or ‘dairy’. [...]

Adaptive design for global brands

By |2023-10-17T09:04:13+11:00October 17th, 2023|imsglobal|

Your brand works harder when it’s able to be adaptable to a broad market base. Recognition of your product shouldn’t be diluted when it appears in markets outside your own.  If you have an existing product that has a worldwide audience, or a new product that you’re wanting to expand into the global market, imsglobal [...]

One agency, across brand, print and digital.

By |2023-10-17T09:01:22+11:00October 17th, 2023|imsglobal|

International brands understand the power of brand consistency, but it can go wrong with the turn of a dial. Maintaining your brand integrity across print, digital, social, packaging and every other communication channel is a full time role.  From typography to colour consistency, from kerning to site speed, it all plays a part in your [...]

Need to avoid packaging printing issues?

By |2023-10-16T10:45:18+11:00October 13th, 2023|imsglobal|

As packaging experts, we understand the frustrations that can arise when our proofs and mock-ups look perfect, but the final product doesn’t meet your expectations due to printing issues.  Don’t let this scenario happen to you!  Collaborate with imsglobal’s team of printing experts to ensure that you achieve the exact print results you desire. Our [...]

Email Marketing not delivering results?

By |2023-10-16T10:44:49+11:00October 13th, 2023|imsglobal|

Want to make your email marketing campaigns work harder for you? Then, it’s time to re-evaluate your strategy!  A well-planned customer journey can work wonders, but the key to success is in the details.  By mapping out each stage of your customer’s journey, you can design emails that cater to their specific needs and keep [...]

UX brings benefits

By |2023-10-16T10:44:17+11:00October 13th, 2023|imsglobal|

Are you a business owner looking to improve your website’s success? Consider investing in UX web design. The benefits are clear: increased sales funnel, improved conversion rates, and increased customer loyalty. Good design can make all the difference.  UX design plays an important role in the success of a website, and businesses that pay close [...]

How to woo your customers

By |2023-10-16T10:43:38+11:00October 13th, 2023|imsglobal|

Running an eCommerce business can feel like an endless uphill battle. With the constant need to manage products, prices, payments, and customer service, it can seem like you’ll never get ahead. So, getting the right setup to suit your business needs is essential.  There is a range of eCommerce platforms that you can use to [...]

The brief, content is key…

By |2023-10-16T10:42:45+11:00October 13th, 2023|imsglobal|

For successful FMCG projects, you need to start with a clear project brief.  At imsglobal, we make sure to go even further by understanding what our clients value the most. By investing extra effort from the start, we can exceed expectations and deliver great results.  Contact us today to get the complete package!

Do you have a press side culture?

By |2023-10-16T10:42:16+11:00October 13th, 2023|imsglobal|

Hey designers & artworkers! How much do you value precision in your art files?  In flexographic printing, it’s essential to prep for the relevant print specs. Familiarize yourself with your printer’s needs and develop press side culture. And if in doubt, always seek the printer’s input.  We live press side culture here at imsglobal. Reach [...]

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