Client
UNILEVER USA

Brand
YES HONEY HAIR CARE

Brief
Vibe were asked to design a look and feel for a new honey-based hair care brand being released into the US market. Originally called ‘Hi Honey’ and later renamed to ‘Yes Honey’.

We were given the pack structure but the brief was very open which allowed us to create many varied options which went into testing.

Scope
Vibe created all designs and then rolled out the chosen design to other wash and care variants, along with a full styling range which will be released at a later date. We also created all final artwork for FOP and BOPs.