Client
SARA LEE
Brand
SARA LEE PACKAGING | WEB | DIGITAL MARKETING
Brief
Packaging: Artwork pre-press and proofing across various Sara Lee pack formats.
Web: Sara Lee wanted a site that captured that “Sara Lee moment” and the essence of the Sara Lee brand.
Digital Marketing: We were engaged to design, develop and implement a four week pay-per-click campaign for the sole purpose of growing the clients marketing database.
Scope
Packaging: imsglobal has worked closely with Sara Lee and its agency partners for a number of years now to ensure absolute brand consistency on shelf across various packaging formats.
Web: The site required a fresh, contemporary look and feel with a well considered architecture and intelligent UX to guide users simply and effectively. New ideas, recipes, promotions and inspiring photography were all mixed together on high with a splash of design and a pinch of development.
Digital Marketing: Working to tight timelines, the project included photography, graphic design, web development and a strategic email marketing customer journey. Our on going campaign management allowed us to adjust the campaign audiences, based on data received.
We feel the results speak for themselves.