Client
ALDI AUSTRALIA

Brand
BEAUTIFULLY BUTTERFULLY® | SOUTH ISLAND I BUTTERS

Brief
– Beautifully Butterfully®
Branding and packaging design across ALDI’s Beautifully Butterfully® range of spreadable and block butters. Premium cues by the use of foils for the butter blocks and pack navigation issues from the previous packaging resolved.

– South Island
Name generation and brand creation for the South Island premium spreadable and packaging design taking inspiration from the New Zealand origins of the product.

Scope
Brand Name, Brand Creation, Packaging Design and Illustration.