Client
ALDI AUSTRALIA

Brand
BAKERS LIFE® I CORE BAKING SEGMENT

Brief
ALDI recognised their Bakers Life® core baking segment was ‘stale’ compared to competing market leaders.

Vibe led the redesign with a new logo lock up, focusing on ‘Bakehouse’ name front and center supported by the bakehouse illustration.

Warm rich colours and grain led textures and classic fonts support the bakehouse story adding a touch of heritage.

Scope
Packaging Design and Illustration.