Client
UNILEVER UK
For use in the US and Canada

Brand
DOVE | PROJECT GAIA KEY VISUALS

Brief
Dove Project Gaia is a new regenerative and natural haircare range. The first repairing haircare series 100% nature derived with bio-mimetic liquid hair technology.

The challenge was to create a key visual for the new range, showcasing the science, nature and performance of the products.

Scope
This project required us to produce creative and metaphoric concepts to portray the unique selling point of the new hair care range. We went through multiple rounds of design refinement and new concepts before landing on the final designs which were then recreated in a photoshoot and adapted for use across different advertising mediums, including online.