Client
McCAIN

Brand
Rustica Artisan Pizza

Brief

McCains new Artisan inspired pizza range, combine the best of Italian pizza artistry and contemporary artisinal sensibilities.

For the launch of this new range of Pizza’s, imsglobal was engaged to manage the artwork production, repro, proofing, PIA, online approval, mockups, plus plate supply to proofs. We worked closely with the creative agency and client prior to file handover to manage and trouble-shoot a potentially issues regarding the final output and timings.

For this project there was a strong focus on ensuring the ownable variant colours created, matched the design intent at print. Colour accurate in-line proofs allowed us to work with both the printer and the client to co-ordinate swatches and ensure the final print matched the design intent.

Extending beyond the shelf, imsglobal also produced Product Image albums for all products.