Client

ALDI AUSTRALIA

Brand
ROARING DAYS BREWING® I BOSS’S BOOTS CRAFT BEER

Brief

The first in the range of six craft beers designed to reflect a Henry Lawson (1867-1922) short story or poem.

The brand mark ‘Roaring Days Brewing’ name is based on ‘The Roaring Days’ poem. Each can has it’s own personality in terms of imagery and colour but all share a common retro/vintage look.

Scope

Brand Creation, Packaging Design and Illustration.