Want to make your email marketing campaigns work harder for you? Then, it’s time to re-evaluate your strategy!  A well-planned customer journey can work wonders, but the key to success is in the details.  By mapping out each stage of your customer’s journey, you can design emails that cater to their specific needs and keep [...]

Are you a business owner looking to improve your website’s success? Consider investing in UX web design. The benefits are clear: increased sales funnel, improved conversion rates, and increased customer loyalty. Good design can make all the difference.  UX design plays an important role in the success of a website, and businesses that pay close [...]

Running an eCommerce business can feel like an endless uphill battle. With the constant need to manage products, prices, payments, and customer service, it can seem like you’ll never get ahead. So, getting the right setup to suit your business needs is essential.  There is a range of eCommerce platforms that you can use to [...]

For successful FMCG projects, you need to start with a clear project brief.  At imsglobal, we make sure to go even further by understanding what our clients value the most. By investing extra effort from the start, we can exceed expectations and deliver great results.  Contact us today to get the complete package!

Hey designers & artworkers! How much do you value precision in your art files?  In flexographic printing, it’s essential to prep for the relevant print specs. Familiarize yourself with your printer’s needs and develop press side culture. And if in doubt, always seek the printer’s input.  We live press side culture here at imsglobal. Reach [...]

Are we fickle? Are we easily influenced by bright, shiny things? Perhaps not. But we are influenced by brands all the time, on both the virtual and physical shelf. New products, revamped ones, healthy ones, tasty ones, useful ones, and many more. Getting into the shopping basket can sometimes be as simple as your price [...]

Big brands tend to understand the power of brand investment, but it can easily go wrong.  Maintaining your brand integrity across print, digital, social, packaging and every other communication channel is a full-time role. You need strong guidelines and a full understanding of all marketing channels.  From typography to colour consistency, from kerning to site [...]

The combined resources of the agency mean we are an effective single point of contact for marketers and brand owners, from initial brand and packaging conceptualisation, through to print, marketing and digital executions.  It is this depth of service that gives us the ability to be effective brand guardians, and ensures total consistency across all [...]

The production of consistent proofs for printers to match across global markets presents both technical and logistical challenges.  Developing proofs in individual global markets often leads to inconsistencies due to a variety of technical reasons and developing proofs from a single global location, incurs significant logistical costs and time delays. imsglobal operates across multiple continents [...]

Presenting new products for a range review in traditional, flat PowerPoint presentations can be uninspiring to say the least.  imsglobal’s TruePak® allows marketers and brand owners to present true-to-life mock ups. This gives retailers the ability to see and feel the product in its final form, creating a much more interactive and engaging sales experience. [...]

Brand consistency across different substrates and forms really should be the least of your problems. But it’s still a pain point for many brand owners and marketers.   imsglobal’s two-tiered agency model allows us to roll out entire SKU ranges from a single master artwork in multiple forms, ensuring total consistency across all packaging types. [...]

imsglobal’s online press approval process means that we can manage colour-accurate print results remotely, saving you time, stress, costs and ensuring you get the results you expect, every time.  Speak to one of our sales team or technical experts if you need help, or just some honest advice. Get the complete package.

imsglobal’s two-tiered agency model allows us to roll out entire SKU ranges from a single master artwork.  This eliminates double handling between Design and Pre-Press Agencies. The result is a more streamlined process that delivers savings and speed to market. Speak to one of our sales team or technical experts if you need help, or [...]

What looks great on screen doesn’t always work as a final pack design. Being able to hold a true-to-life printed sample of your packaging before you go to print can bring to light any issues before it’s too late. imsglobal’s TruePak® allows marketers and brand owners to see and feel how the final product will [...]

The legibility of your online packaging in an e-com environment can often be the determining factor in a lost sale. Ensuring your product’s critical key information is clearly legible is imperative to your product’s success. imsglobal creates digital ‘hero’ images, in line with global best practice models, to prioritise key on-pack communications and improve product [...]