Hey designers & artworkers! How much do you value precision in your art files?  In flexographic printing, it’s essential to prep for the relevant print specs. Familiarize yourself with your printer’s needs and develop press side culture. And if in doubt, always seek the printer’s input.  We live press side culture here at imsglobal. Reach [...]

Are we fickle? Are we easily influenced by bright, shiny things? Perhaps not. But we are influenced by brands all the time, on both the virtual and physical shelf. New products, revamped ones, healthy ones, tasty ones, useful ones, and many more. Getting into the shopping basket can sometimes be as simple as your price [...]

Big brands tend to understand the power of brand investment, but it can easily go wrong.  Maintaining your brand integrity across print, digital, social, packaging and every other communication channel is a full-time role. You need strong guidelines and a full understanding of all marketing channels.  From typography to colour consistency, from kerning to site [...]

The combined resources of the agency mean we are an effective single point of contact for marketers and brand owners, from initial brand and packaging conceptualisation, through to print, marketing and digital executions.  It is this depth of service that gives us the ability to be effective brand guardians, and ensures total consistency across all [...]

The production of consistent proofs for printers to match across global markets presents both technical and logistical challenges.  Developing proofs in individual global markets often leads to inconsistencies due to a variety of technical reasons and developing proofs from a single global location, incurs significant logistical costs and time delays. imsglobal operates across multiple continents [...]

Presenting new products for a range review in traditional, flat PowerPoint presentations can be uninspiring to say the least.  imsglobal’s TruePak® allows marketers and brand owners to present true-to-life mock ups. This gives retailers the ability to see and feel the product in its final form, creating a much more interactive and engaging sales experience. [...]

Brand consistency across different substrates and forms really should be the least of your problems. But it’s still a pain point for many brand owners and marketers.   imsglobal’s two-tiered agency model allows us to roll out entire SKU ranges from a single master artwork in multiple forms, ensuring total consistency across all packaging types. [...]

imsglobal’s online press approval process means that we can manage colour-accurate print results remotely, saving you time, stress, costs and ensuring you get the results you expect, every time.  Speak to one of our sales team or technical experts if you need help, or just some honest advice. Get the complete package.

imsglobal’s two-tiered agency model allows us to roll out entire SKU ranges from a single master artwork.  This eliminates double handling between Design and Pre-Press Agencies. The result is a more streamlined process that delivers savings and speed to market. Speak to one of our sales team or technical experts if you need help, or [...]

Getting your packaging content correct is critical. Changes coming from multiple sources can lead to continuous rounds of amends and in turn, a reduction in speed to market and blown budgets.  imsglobal’s online artwork approval platform captures and tracks all artwork changes through the lifecycle of the project. Creating a single source of truth for [...]