About imsglobal

This author has not yet filled in any details.
So far imsglobal has created 89 blog entries.

Exploring the Promises and Perils of AI in the Creative World

By |2024-02-22T11:56:07+11:00February 22nd, 2024|imsglobal|

Artificial intelligence (AI) brings both opportunities and concerns regarding its role in creative work. This white paper examines AI’s potential to transform creative processes if guided responsibly, while still preserving uniquely human imagination and skills. The Capabilities and Risks of Generative AI Generative AI can automatically incorporate new content by learning from human-created datasets. This [...]

We have an exciting opportunity with various employment positions in our Mumbai Location

By |2023-12-05T15:03:17+11:00November 28th, 2023|Recruitment|

Attention Mumbai professionals! We're hiring for Artwork & Repro Executives, Quality Control Executives, and Artwork Automation Executives. Candidates must have 5+ years of experience in prepress and studio work. Apply now to join our industry-aware team. The ideal candidates for these positions should possess comprehensive knowledge of all print processes, including pre-press activities like [...]

Lipton Bubble Tea project wins IFCA (Indian Flexible Packaging & Folding Carton Manufacturers Association) Star Award 2023 for best branding

By |2023-11-01T11:30:39+11:00October 25th, 2023|imsglobal|

Collaborating with Unilever on their Lipton Bubble Tea Project was an incredible opportunity for our team! Our task was to create packaging designs for this brand-new product that would be marketed to a young audience. We had to stay true to Lipton's brand while also ensuring that the designs were [...]

Digital product packaging images lacking legibility?

By |2023-05-29T15:19:03+10:00April 4th, 2023|imsglobal|

The legibility of your online packaging in an e-com environment can often be the determining factor in a lost sale. Ensuring your product’s critical key information is clearly legible is imperative to your product’s success. imsglobal creates digital ‘hero’ images, in line with global best practice models, to prioritise key on-pack communications and improve product [...]

Inconsistent digital assets created by multiple agencies…

By |2023-04-24T16:16:39+10:00April 4th, 2023|imsglobal|

It’s common practice for brands to have multiple digital renders, coupled with product photography of their packaging, created by multiple agencies for various outputs. The result is an inconsistent brand presence across multiple marketing touch-points. imsglobal create 2D and 3D digital product renders as part of the artwork process. These can be utilised across digital, [...]

Online digital product not looking like the printed product?

By |2023-04-19T17:46:15+10:00April 4th, 2023|imsglobal|

Ensuring that your digital pack renders are an accurate representation of your printed packaging is essential to ensure consumer recognition of your brand. In the world of e-com shopping, a poor digital reproduction of your packaging can lead to consumers overlooking your product. imsglobal create on-line digital renders of your packaging directly from and as [...]

Multiple print trials for colour testing blowing out your project costs?

By |2023-03-30T11:51:59+11:00March 30th, 2023|imsglobal|

Continuous print trials can get expensive. imsglobal’s Trueproof technology allows FMCG marketers and brand owners to view colour accurate proofs on finished substrates. Eliminating guess work and negating the need for multiple print trials. Speak to one of our sales team or technical experts if you need help or just some honest advice. Get the [...]

Barcode testing delaying your speed to market? Not any more!

By |2023-03-23T16:12:51+11:00March 23rd, 2023|imsglobal|

imsglobal’s in-line BVR scanning enables GS1-approved barcode verification testing to be conducted as part of the artwork process, identifying any potential barcode issues early on and eliminating the need to send physical samples for testing. This results in significant time and cost savings. Speak to one of our sales team or technical experts if [...]

Artwork delayed due to bottlenecks in the approval process?

By |2023-03-14T10:27:08+11:00March 14th, 2023|imsglobal|

Artwork delayed due to bottlenecks in the approval process? imsglobal’s online artwork approval platform sets defined project milestones to track and manage any bottlenecks within the artwork approval process. Creating visibility and accountability for all project stakeholders. Through the use of these milestones, the platform can identify any at risk projects early in the project [...]

Ever suffered from inaccurate colour proofing?

By |2023-02-28T03:16:27+11:00February 28th, 2023|imsglobal|

Ensuring colour consistency across your brand presence is essential. Maintaining that colour consistency across multiple global markets, profiles and substrates presents considerable challenges. Imsglobal’s Trueproof technology allows marketers and brand owners the ability to view colour accurate proofs across a multitude of finished substrates and additionally presents a single source of truth for printers to [...]

Are your design files not meeting your technical print requirements?

By |2023-02-16T15:49:46+11:00February 16th, 2023|imsglobal|

There is a large gap between design files and press ready files. Ensuring your print files are setup to the correct technical specification, with consideration to your print process, is essential for achieving your desired print result. Not getting this right can lead to an exhausting and expensive, back and forth process between printers and [...]

Inconsistent colour across various substrates?

By |2023-02-08T12:44:06+11:00February 7th, 2023|imsglobal|

Colour is part of your brands DNA, so why leave it to chance. As you roll out and expand your range of products into different formats, maintaining colour consistency across various substrates becomes a challenge. imsglobal have long history of successfully managing this process across multiple global markets for some of the worlds major FMCG [...]

Go to Top