Project Scope :

Sara Lee needed assistance in ensuring their newly designed packaging range reached the shelves and digital shelves accurately and on time.

Our solution:

imsglobal were engaged to manage the artwork, pre-press, colour management and digital renders for Sara Lee. Tasked with the production and management of

  • Flawless technical artwork that needed to be on time, on budget and ready to print,
  • High standards of production and colour management.
  • Production of 3D renders as part of the process
  • Production of Bar-code Verification reports

As a result, the new packaging design met the rigorous technical standards that imsglobal demand for all their clients artwork. Plus a complete range of crisp 3D renders that are ready to deploy to E-Commerce and M-Commerce channels at the click of the clients button.

Great job you might say, but this is were it gets interesting…

Mark Mahoney, CEO and Andrew Gale COO of imsglobal have long pioneered the FMCG industry. Searching for new ways to assist clients in all aspects of print and production. With the growing demand of the digital landscape they recognised an opportunity to assist their clients in the digital space, bringing into the imsglobal brand a digital arm, thirdegree. Sitting alongside the growing success of Vibe, the fmcg packaging arm that keeps growing from strength to strength in this space. Being able to offer an end to end solution for the brands they proudly assist is something imsglobal have long envisioned.

Thirdegree is a growing creative digital branding agency headed up by Account Director Nathan Behrens and Creative Director Matt Hermitage and is backed by both local and global teams.

On the back of the successful results for the Sara Lee packaging project came an opportunity for imsglobal’s digital arm, thirdegree to step in and redevelop the Sara Lee website. They were awarded the redevelopment of the Saralee.com.au website. Investigating new designs and UX, working alongside the client.

Get in contact with us today and get the complete package…