What looks great on screen doesn’t always work as a final pack design. Being able to hold a true-to-life printed sample of your packaging before you go to print can bring to light any issues before it’s too late. imsglobal’s TruePak® allows marketers and brand owners to see and feel how the final product will [...]

The legibility of your online packaging in an e-com environment can often be the determining factor in a lost sale. Ensuring your product’s critical key information is clearly legible is imperative to your product’s success. imsglobal creates digital ‘hero’ images, in line with global best practice models, to prioritise key on-pack communications and improve product [...]

It’s common practice for brands to have multiple digital renders, coupled with product photography of their packaging, created by multiple agencies for various outputs. The result is an inconsistent brand presence across multiple marketing touch-points. imsglobal create 2D and 3D digital product renders as part of the artwork process. These can be utilised across digital, [...]

Ensuring that your digital pack renders are an accurate representation of your printed packaging is essential to ensure consumer recognition of your brand. In the world of e-com shopping, a poor digital reproduction of your packaging can lead to consumers overlooking your product. imsglobal create on-line digital renders of your packaging directly from and as [...]

Continuous print trials can get expensive. imsglobal’s Trueproof technology allows FMCG marketers and brand owners to view colour accurate proofs on finished substrates. Eliminating guess work and negating the need for multiple print trials. Speak to one of our sales team or technical experts if you need help or just some honest advice. Get the [...]

imsglobal’s in-line BVR scanning enables GS1-approved barcode verification testing to be conducted as part of the artwork process, identifying any potential barcode issues early on and eliminating the need to send physical samples for testing. This results in significant time and cost savings. Speak to one of our sales team or technical experts if [...]

Artwork delayed due to bottlenecks in the approval process? imsglobal’s online artwork approval platform sets defined project milestones to track and manage any bottlenecks within the artwork approval process. Creating visibility and accountability for all project stakeholders. Through the use of these milestones, the platform can identify any at risk projects early in the project [...]

Getting your packaging content correct is critical. Changes coming from multiple sources can lead to continuous rounds of amends and in turn, a reduction in speed to market and blown budgets.  imsglobal’s online artwork approval platform captures and tracks all artwork changes through the lifecycle of the project. Creating a single source of truth for [...]

Ensuring colour consistency across your brand presence is essential. Maintaining that colour consistency across multiple global markets, profiles and substrates presents considerable challenges. Imsglobal’s Trueproof technology allows marketers and brand owners the ability to view colour accurate proofs across a multitude of finished substrates and additionally presents a single source of truth for printers to [...]

There is so much to take into account when preparing files for the printing process. From trapping to keep aways, lithographic presses vs Gravure presses and so much more. A lack of technical understanding can lead to a final print that does not meet expectations. Getting the best result for your project does not need [...]

There is a large gap between design files and press ready files. Ensuring your print files are setup to the correct technical specification, with consideration to your print process, is essential for achieving your desired print result. Not getting this right can lead to an exhausting and expensive, back and forth process between printers and [...]

Colour is part of your brands DNA, so why leave it to chance. As you roll out and expand your range of products into different formats, maintaining colour consistency across various substrates becomes a challenge. imsglobal have long history of successfully managing this process across multiple global markets for some of the worlds major FMCG [...]

The difference between a colour proof, colour intent and what rolls off the press can sometimes be miles apart. At the end of the day what you get from the press needs to be managed. Managing our clients expectations is what we do best. There is little gain producing a colour proof if the proof [...]

imsglobal are industry experts, with long standing technical ability in this space and a logical approach to understanding print, ink and substrate integration. Many brand owners, production managers, creatives and agencies may know only to well the problems that can arise from this area. From legibility of vital content, to colour discrepancies across the range [...]

On behalf of everyone at imsglobal, we would like to take this time to thank you all for your support and loyalty in 2022. May you all have a blessed, happy and healthy Christmas and festive season ahead with family and friends. We look forward to seeing you all again, fresh and ready to go, [...]