Project Description


Sara Lee approached iMS/Vibe to assist them reinvigorate their frozen Food brand to make it more relevant to new youthful customers whilst up-marketing the product image to retain their loyal legacy customers.


The team at iMS/Vibe established a new modern brand look & feel through use of black imagery, new photography, new brand imagery and new logo. We also developed the sub brand of “Incredibly” which was used to roll out to other Sara Lee products in the frozen food aisle. A major influence on the outcome was the key proposition of “ We Make, You Bake”.

So with a decadent and delicious imagery on the new packaging consumer sales of products in the Incredibly range have blossomed providing absolute justification for the continued roll-ou