To execute a designers concept of printing on recycleduncoated board.
The iMSGroup undertook trialling and development with the folding carton plant. Significant work was required to overcome the absorption of ink into the substrate. When a result was achieved, proofing profiles were developed so when proofs were supplied to marketing they could have full confidence they could be matched on press. Printing on uncoated box board to the quality experienced on the Be Natural brand was a first in Australia at the time.
An award winning Carton and product range launch. From a master artwork supplied by the designer, iMSGroup rolled out the entire range thus saving on finished artwork costs.