To roll out new pack design across multiple packaging substrates from front face design files supplied. Key challenge in this project was colour management and ensuring brand consistency across the different print processes and stocks and managing the client’s expectation surrounding colour.
Through working closely Fonterra and proofing all of the imagery during artwork roll out on the actual print substrate stock we were able to manage the client’s expectations throughout the project. Again using our online artwork approval system we were able to manage the artwork approval process across multiple locations and multiple stakeholders from Packaging, Marketing, R & D, Regulatory & Legal and external stakeholders as required.
Successfully launched the new Ski, Tamar Valley & Nestle Soleil design to market on time and within budget.