A natural beauty on shelf2018-01-08T14:41:54+00:00

Project Description

CHALLENGE

As a seemingly private label beauty brand within ALDI stores Lacuras introduction of a naturals range needed to be one that reflected the market, yet have its own brand stand out personality. SOLUTION The key challenge to communicate the natural ingredients and have bold, appealing brand stand out across multiple pack formats meant clear communication was the key, the colours echo the natural without fading to the background. Pack structures and formats varied so the white base allowed full control over the design and echoes the ‘clean and pure’ elements of the product itself.

Project Details

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