ARTWORK DISTORTION2018-01-08T14:40:59+00:00

Artwork Distortion

The perfect fit

On the retail shelf the pressure is on the FMCG company to deliver a consumer attractive packaging product that creates interest and desire to support the purchasing choice.

As a consequence a myriad of shapes and sizes has developed across the retail space. A large number of these shapes require a packaging solution, either a label or a shrink sleeve which requires the artwork be distorted when in the flat shape but that appear to be the perfect fit on the container.

iMS has the facility for artwork distortion within our production toolbox and we work with client and packaging providers to develop the distortion factors ensuring the perfect fit for all projects and shapes.

Please contact a local representative for more information and examples of our work.